Most studies of data quality by survey mode and by device type have been conducted in developed countries, where the vast number of surveys conducted for policy, marketing, and other purposes provide opportunities for methodological research. Research conducted over the past 30 years has demonstrated a reduction in errors and improvement in data quality when face-to-face social surveys are carried out using computers instead of paper and pencil (Banks & Laurie, 2000 de Leeuw, 2008 Schrapler, Schupp, & Wagner, 2010). All errors and omissions are the authors'.
The authors thank Wendy Ayres, project officer at the World Bank, for support and input during the data collection. Data collection was carried out by Infotrak Research and Consulting and NORC under a contract with the World Bank.
Research for this article was conducted under a grant from the Center for Excellence in Survey Research at NORC. KeywordsĬAPI, data quality, face-to-face, mobile, Smartphones, Tablets The study of mobile touchscreen devices showed that tablets outperformed phones in some cases, but that the results were highly dependent on the interviewer. In a small pilot study conducted during the World Bank’s Kenya State of the Cities Baseline Survey, a face-to-face survey on living conditions, infrastructure and service delivery, the authors compared the quality of data collected using smartphones to data collected using tablets. However, research examining the quality of data collected by interviewers using mobile devices is in its infancy and is based in developed countries. Research conducted over the past 30 years has demonstrated a reduction in errors and improvement in data quality when face–to-face social surveys are carried out using computers instead of paper and pencil. This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0)
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